Challenge: The Swan Lake project is a pumped storage hydroelectric project proposed for construction in southern Oregon. The challenge of this piece was to draft content that would highlight information related to the national energy grid, renewable energy, project design, and benefits to the local area in clear, easy-to-understand prose for readers who may or may not have any understanding of the technical concepts. This piece was to be distributed at public meetings for local stakeholders as a supplement to a presentation.
Solution: I used a straight-forward, conversational tone, using simple language and avoiding jargon, acronyms, and technical terms whenever possible. Due to the large amount of information that my client wished to include, I organized the information into individual sections with a corresponding title to establish clear topics and improve readability.