I’m a copywriter living in Brooklyn. I’ve also lived and worked in San Francisco (home of startups) and Portland (home of DIY).
I like helping a brand find their voice, defining communication strategy, new technology.
Sightworthy - Branding & homepage
Dream project. Working with two amazing female co-founders to define their brand and design a brand and tone of voice system they could bring to life as they continued to grow. I partnered with a visual designer on the brand toolkit and together we designed a home page that would set the foundation for the rest of their site experience as they continue to scale.
Owners.com - Branding & website
The brief? Create the first online platform for buying and selling homes from the brand foundation up. I worked closely with a team of visual and ux designers to bring the online real estate experience to life—from sign in to search to closing the deal. This project was a great mix of empowering brand messaging and functional systematic copy in that warm, guiding tone.